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ONLINE ADVERTISING ~ FURRY FAREWELL

It is our goal to help our advertisers maximize their advertising dollars.  Here's how:

1.  We paid to be listed at the top of Google's search results (so you don't have to).

Listing at the top of Google search results for a keyword applicable to your business might cost you a small fortune.  Especially if you are in a very competitive industry, such as 'pet memorial products.'  We have paid to be listed at the top of Google searches for 'pet memorial products' and 'pet loss' through Google's ad placement program called Google AdWords.  This placement is rotated throughout the day so our ad shows up more consistently and we receive more quality impressions. Our search engine placement strategy along with proven marketing techniques and promotion will help people find you more quickly and easily, while making them more comfortable purchasing your products and/or services. 

In addition, a savvy marketing strategy I considered when building the site is having My Goodbye and Furry Farewell as separate "sub" Web sites under the domain www.AMomentThatLivesOn.com.  Both sites relate to each other and create another point of entry for prospects and clients.  This means that ads are seen by a larger audience for less money.  In addition, our reciprocal linking strategy helps with long-term placement on multiple search engines as it is a condition for ranking.  This will result in more eyes looking at the Web site and more branding power and sales for our advertisers.

2.  A good marketing strategy = good for you!

www.AMomentThatLivesOn.com was built personally be me, Adria Ellerbrock, MBA.  I am the president of a Colorado-based marketing company that has been in business since 1999.  What does this mean for our you as an advertiser? 
It means that my focus isn't solely to drive people to the site from a Google search (e.g., "Pull Marketing" - where I place an ad and hope people click through to the site).  Instead, I want to push the message out and create a "buzz" that will cause people to talk (including the media) and make them want to learn more and see what I have to offer by visiting the Web site.  There are a lot of ways I'm working to get the message out, including social media, traditional marketing communications, engagement with a PR company, and more.  More touch points = more visitors = more people looking at your ads = more opportunity for revenue PLUS extra branding and awareness for your company and its products and services.  Brilliant!

3.  More than a directory, the site offers real value.

Online directories are a dime a dozen.  Furry Farewell takes a different strategy to help people deal with the loss of a furry friend.  I spent many, may hours researching and developing the content and resources that are available to site visitors.  In addition to providing visitors with the "best of the best" resources to deal with grief, guilt, coping, and tough decisions, I also offer exclusive advertising opportunities with businesses that I believe offer truly unique and valuable memorial products (click here to see the "Unique Memorial Products" section).

4.  Referrals work.

Because we are a third-party, unbiased referral source, your prospects will feel more comfortable doing business with you. 

Our Web site acts as an endorsement of your business, products and/or services because it is a welcoming, empathetic resource for people who need you, but want to do business with you under a different set of rules.

5.  We designed two advertising packages to fit your needs and budget.

Advertising is provided on the Furry Farewell section of www.AMomentThatLivesOn.com so visitors can have access to unique memorial products that will appropriately honor their furry friends and family members. 

Fees for advertising on www.AMomentThatLivesOn.com are substantially lower than industry standards
given the potential reach and placement.  Ads are priced below market value for two reasons: One, I don't
want pricing to be a barrier for entry and two, it is a desire of my heart to help people with the tough
aspects of life.  This is definitely my "venture of passion."

For as low as $25/month, you can be listed on our site

This site is unlike any site out there in its creative design and sensitivity to the subjects
discussed.  Unlike standard banner ads that often get overlooked because they are highly

saturated and people block them out, I have developed a tasteful way to promote our client's
products and services through creative ad development and placement.

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Monthly subscribers - 50% off first month!   |   Quarterly subscribers - first month FREE!